Introducing CVS/pharmacy Beauty Club

the week is halfway over-- hope it's treating you well! i have some fun news that i think many of you CVS fans (like me) will enjoy...

it's the CVS/pharmacy Beauty Club!

the Beauty Club, was has been created as an extension of the popular ExtraCare program, and is the first ever loyalty program in the drug, food and mass retailer arena, providing members with special beauty benefits in-store and online.

if you watched People's Choice 2011, you may have heard Queen Latifa announce it during the show.

Beauty Club membership includes:

*10% off beauty shopping pass upon enrollment.
*$5 in ExtraBucks rewards with every $50 beauty purchase.
*$3 in ExtraBucks rewards on the member’s birthday as well as special beauty offers throughout the year.

so beauties, sign up and be sure to "like" the Beauty Club on Facebook and follow on Twitter for access to additional special offers and exclusive content all year long.

click here to join!

xo

Joan Smalls Named Estee Lauder's Newest Global Spokesmodel

last week, the Estee Lauder brand announced it signed Joan Smalls, one of fashion’s rising runway and editorial stars, as a new face of their cosmetics and skincare line. Joan, who is from puerto rico, will join the brand's roster of global beauties (Hilary Rhoda, Carolyn Murphy, Elizabeth Hurley, Constance Jablonski and Liu Wen) and debut in global advertising campaigns beginning in may 2011.

as the third new model signed to EL this year, Joan is a fabulous addition. says Aerin Lauder, senior vice president, "her smile, warmth and positive energy are perfect for the Estee Lauder brand."

Jane Hertzmark Hudis, Global Brand President, adds, "we are thrilled to introduce Joan to women around the world. she truly reflects Estee Lauder's modern vision of global beauty."





a little background on Joan: she made her debut in the world of high fashion in january 2010 when she was featured as the exclusive model for Ricardo Tisci's Givenchy F/W 2010 Couture show in paris. she has quickly ascended to fashion's top ranks by appearing on the runways in new york, paris and milan, for designers including Marc Jacobs, Prada, Gucci, Jil Sander, Derek Lam, Givenchy and Louis Vuitton.

Joan has also become a favorite of top fashion photographers including Mario Testino, Steven Meisel, Patrick Demarchelier, Mikael Jansson, David Sims and Craig McDean. she has appeared in editorials in the american, french, german and italian editions of Vogue, as well as in Interview and I.D. Magazine.

great addition, don't you think?

xo

NARS Opening First Flagship Boutique

yet another reason for me to get back to nyc...

my friends at NARS have just informed me that they will be opening the very first flagship boutique located at 413 Bleecker Street, located in the west village, come spring of 2011!

in addition to their already fabulous collection, this gorgeous location will feature exclusive items, and i'm sure will always be very busy!

xo

Bliss to Debut on Gilt Groupe!!

who doesn't love a trip to the spa? well beauties, beginning tomorrow you can find the fabulous skin-fixing and tension-nixing services of Bliss at your fingertips and indulge in the ultimate spa experience on Gilt Groupe!

for the first time ever on any luxury flash sale site, Bliss is partnering with Gilt Groupe for exclusive sales in multiple cities, offering treatments and packages with locations in new york, los angeles and six other cities in between!



to take advantage of this, log onto Gilt.com this thursday, september 16th at 12pm eastern through saturday, september 19th at noon eastern to find the de-stressing services of Bliss at your beck and call.

through this sale, you'll be able to choose from the spa's popular Triple Oxygen Treatment, a three-step complexion-reviving facial; the Blissage 75, a heavenly full-body rubdown, and the Homme Improvement Facial, a must for any well-groomed guy, just to name a few. and if you can't make it to the spa, you can still bring home the spa-quality treatment with products like Zest to Thrill, a citrus-scented bath set; Peeling Groovy, a gentle exfoliating formula; Hot Salt Scrub, a luxurious diy skin-soother, and more, all up to 60% off!


p.s., be sure to check out Gilt's facebook page for a live q&a with one of the Bliss expert estheticians on september 16th!

xo

Carrie Underwood Named Olay's First Celebrity Brand Ambassador

a first for the the brand, Olay skincare announced that they have chosen Carrie Underwood to be their celebrity brand ambassador. Carrie said at the press event, "i am very excited about this partnership." she added that she's been using "some product from Olay" for at least the past 10 years.

"Olay is something that women trust," said Carrie. "and i feel like people also have a connection with me and trust me because i can't lie." in regards to beauty care, she said, "it doesn't have to be complicated...you don't have to have 50 things in your medicine cabinet."

in addition to Carrie's appearance in print and television ads for Olay's "Challenge What's Possible" campaign (scheduled to debut later this year), Olay will also sponsor her Play On tour through the fall.


tell me: what do you think of Carrie partnering with Olay?

xo

Madagascar Orchid Fragrance Oil from Lisa Hoffman Beauty on HSN

tomorrow, august 27, 2010, Kym Douglas will be on QVC to present a fabulous treat from Lisa Hoffman Beauty: the best-selling Madagascar Orchid Fragrance Oil.

you'll be happy to know that with your purchase, 20% of proceeds from each sale of Madagascar Orchid Fragrance Oil will be donated to the Rainforest Foundation that was founded by Trudie Styler and Sting (yes, that Sting). voted "Customer Choice Nominee for Best Fragrance", this is definitely one to check out.

not sure how you would use a perfume oil? Lisa Hoffman shares that you can "...use a touch of the perfume oil in your hair-- it absorbs in nicely because it is an oil. apply just a little to the palm of your hand, then rub in. its leave a subtle hint of the fragrance."

Lisa loves the benefits of using a roll-on fragrance because "...you can control the application; it doesn't get on your clothes or on other people around you and doesn't waste any of the product. they are great because they are portable and you can carry them with you to discreetly reapply throughout the day or evening. oils penetrate into the skin and with the warmth of the body diffuse the fragrance."

find out more about this scent by visiting lisahoffmanbeauty.com and tune in (or setting your dvr) to HSN tomorrow!

xo

ARCONA Skincare Launching at Nordstrom!

breaking news, beauties! ARCONA, the fabulous skincare brand that makes our favorite celebs look their absolute best (especially before major events), is expanding to Nordstrom! the los angeles-based brand will begin this expansion in several Nordstrom locations across the country beginning now through october, 2010:

in august: Santa Monica, CA-- Santa Monica Place (opens friday, august 27th!); Las Vegas, NV-- Fashion Mall (love that mall!); San Jose, CA-- Valley Fair and Newport, CA - Fashion Island (another fave of mine).

in september, Chicago, IL–- Michigan Ave, Portland, OR-- Downtown, Dallas, TX-- NorthPark Center, Boca Raton, FL-- Town Center at Boca Raton

finally, in october you'll find ARCONA in Portland, OR-- Washington Square, Honolulu, HI-- Ala Moana, Short Hills, NJ-- The Mall at Short Hills and San Diego, CA-- Fashion Valley (yay!)


these Nordstrom locations will carry the entire ARCONA line, including favorites such as Triad Pads, Magic White Ice and Wine Hydrating Mask. don't see a city near you? you can order via nordstrom.com

xo

new makeup collection: AHAVA Mineral Makeup Care

i am a fan of the AHAVA brand, and was excited to learn the they will soon be launching their very first collection of makeup called Mineral Makeup Care!

the info shared with me described the Mineral Makeup Care collection as being formulated with powerful anti-aging ingredients and moisturizing properties including dunaliella algea (an indigenous dead sea seaweed loaded with vitamins, beta-carotene and amino acids) and AHAVA's Mineral Skin Osmoter™ (a unique blend of 21 essential dead sea minerals). also, users can expect to find the texture to be silky with soft-focus technology, to smooth over fine lines and imperfections for a flawless, natural, non-artificial coverage.



the line includes:

Light Foundation – an oil-free, medium coverage foundation that minimizes pores and provides a matte finish. can be used on all skin types.

Rich Foundation – a creamy full-coverage foundation that fades fine lines and provides a lustrous, glossy finish. ideal for normal to dry skin types.

Compact Powder – a silky, soft-pressed powder that provides light coverage and a natural finish. can be used on all skin types.

Loose Powder ­– a weightless powder that can be used alone or on top of foundation for medium to full coverage and a semi-matte finish. can be used on all skin types.

so, tell me: what do you think? is this a line you want to try? Mineral Makeup Care will be available september 1st on ahava.com and in Ulta stores nationwide.

xo

A Month of Beauty Giveaways at The Beauty of Life!

for the second year in a row, Jamie over at The Beauty Of Life is doing an entire month of beauty giveaways! going on now, each day readers will have the opportunity to enter to win an amazing beauty prize from brands like Balenciaga, Ted Gibson, Orlane, Tocca, Dermalogica and Dior, just to name a few.

fyi, these are top-of-the-line, amazing products, beauties! Jamie is a beauty expert, and i promise her picks won't dissapoint. so head over there everyday for the rest of the month (and subscribe if you don't want to miss out on Jamie's fabulous daily updates!) and enter to win!

p.s., each giveaway lasts for only one day-- from midnight to midnight -- with the winner being selected the next day. here to The Beauty of Life now, and good luck!

xo
image: Beauty of Life Blog